A boutique winery that needed to stop competing on price. (Concept case)
Casa Verena produced award-winning wines, but its brand made them look like just another shelf product. They sold boutique quality at supermarket prices.
We rebuilt the brand from its origin: a family, a valley, an obsession with patience. A restrained visual system and a photographic campaign that carried that narrative onto every bottle.
We positioned Verena not as wine, but as bottled time. Patience as luxury — justifying a leap in category and price.
Illustrative results · replace with verified project metrics
“For the first time the brand matches the wine.”
— Directr · Casa Verena (concept)