How to speak on camera without losing your natural self

Alma Expresiva · by Annette Briones

The camera amplifies everything: nerves, pauses, a lack of conviction. That's why so many people who communicate well in person lose their energy the moment the red light turns on.

Being natural on camera isn't a gift, it's a technique. Breathing, rhythm, where to look, what to do with your hands: small adjustments that free a person to sound like themselves again.

When the founder looks comfortable, the brand looks confident. And a confident brand is one people trust.